Entrepreneurs Brian Halasinski and Kirk Hyust appeared on the second episode of the fourteenth season of “Shark Tank” to pitch their one-of-a-kind kitchen appliance, the Turbo Trusser. It is a convenient kitchen gadget that eliminates the need for using cooking twine and assists the user in successfully preparing a beautiful roast every time it is used. Even if such a device is guaranteed to appeal to the people, we are confident that the viewers will be keen to learn more about the company and its story once the presentation has concluded. We made it our mission to investigate the current state of the company, and the following is the information that we uncovered in the process:
Turbo Trusser: Who Are They and What Do They Do?
First earning his Bachelor of Business Administration from Kent State University, Brian Halasinski then went on to earn his Master of Business Administration in Business from Malone University. In addition, he has had a very successful professional career, beginning in 2001 as a Business Analyst at Akro-Mils and later moving on to become a Lean Engineer at Newell Rubbermaid. His work history is illustrative of a successful professional life. In addition to that, he worked in the pharmaceutical industry for over two years at both Pfizer and GSK, where he remained employed for a total of eight years. Gilead Sciences welcomed him on board as a Therapeutic Specialist for HIV in August of 2015, and he continues in that role to this very day.
In the end, in 2017, Brian was a co-founder of Turbo Trusser, and he currently holds the position of President of the company. On the other hand, Kirk Hyust worked for Turbo Trusser after graduating from The Culinary Institute of America with a degree in Culinary Arts. This degree was of tremendous use to him in his position there. It’s interesting to note that Kirk was the owner and operator of his own business, which was called Kirk Wrench LLC. Through this company, he did plumbing and DIY tasks in addition to working on machinery. Even more recently, in January 2018, he was promoted to the position of Vice President of Product Development at Hall Of Fame Innovations, LLC. He will start his new role as Vice President of Turbo Trusser in March 2021.
It should be brought to the attention of readers that Kirk is still working at Hall of Fame Innovations. The requirement for a method of chicken roasting that was reliable in terms of the food it produced was the impetus for the creation of the Turbo Trusser. In addition to making messes and being difficult to use, cooking can be negatively affected by the usage of kitchen twine, which can lead to certain components of the dish being undercooked. When utilising standard cooking implements and kitchen equipment, it is extremely difficult to determine whether or not one will achieve a flawless roast and when this may occur. The Turbo Trusser, on the other hand, is an excellent solution to this issue since it provides a platform on which the chicken may relax while it is being cooked.
The component of the device that serves as the base is a metal plate that has been stamped and features apertures for the legs. In addition, there are two hooks connected that can be used to hold the wings in place and keep the meat in its proper position. According to Brian and Kirk, they not only built the Turbo Trusser out of materials that are safe for consumption, but they also designed it suitable for use in cooking appliances such as ovens, fryers, grills, and rotisseries.
Where Is Turbo Trusser Now?
Even though Brian had the idea for the product and has been working on the concept since 2017, it took him and Kirk a few attempts before they were able to create the perfect prototype for the product. After that, they had to go through the effort of locating a manufacturer, and it wasn’t until March of 2021 that they were finally allowed to start selling the product. Despite this, Turbo Trusser was very favourably accepted by the demographic that it was designed for, and sales were consistently on the upswing. After being encouraged and pleasantly pleased by their success, Brian and Kirk made the decision to broaden the distribution of their product, which is now being sold in more than 74 different places across the United States.
Even though the majority of these outlets are hardware stores, consumers who are interested may also find the Turbo Trusser on Amazon as well as on the company’s official website. While one unit of the kitchen gadget will set you back $14.99, the company has also built and produced a larger version of its Trusser, which can hold and cook turkeys. This version of the Trusser can be purchased here. One can only anticipate that Brian and Kirk will achieve even greater success in the years to come as a result of the outstanding product that solves a very relatable problem that occurs in every family.
What is Turbo Trusser?
Just for the holidays of Easter, Christmas, and Thanksgiving, people in the United States eat a combined total of 80 million turkeys. In order to truss the slippery birds, you must first wrestle them into submission, with their breasts facing up. Next, you must wrap the thread over the breastplate, under the wings, and tightly below the breastplate. Finally, you must tie a knot in the thread and bind the legs together. To put it another way, you take the rooster and the hen and tie them up into a tiny bundle while the birds struggle to get out from your clutches. The problem has been solved, thanks to the efforts of Kirk Hyust and Brian Halasinski! They came up with the ingenious (and sort of adorable) device known as the Turbo Trusser (also known as ‘Just Hook It and Cook It’), which is designed to quickly and effectively truss chickens and turkeys.
The Turbo Trusser is designed to make the process of trussing birds or turkeys more time and labour efficient. It does so by way of two wire hooks that have been put in the stainless steel trusser. These hooks connect it to the legs and the wings. After that, the legs are put into the slots that have been carefully built in the trusser. It can be cleaned in the dishwasher and is suitable for use in ovens, rotisseries, grills, roasters, smokers, and deep fryers, among other cooking appliances. Northeast Ohio was the location where both the design and production of the Turbo Trusser took place. The wire is made by Wire Products of Cleveland, while Cleveland Metal Stamping is responsible for the imprinting of the shape. Wadsworth Rohrer Corporation is responsible for the production of the packaging. This item, which can withstand being cleaned in the dishwasher and was designed with chicken and turkey in mind, is composed of stainless steel.
If you are curious about how it operates, you need only feed the hooks into the trusser by inserting them through the holes in the eyes of the chicken or turkey design. After that, place the trusser so that it is in front of the body cavity, and then put the legs into the notches that have been produced correctly. Last but not least, the hooks can be utilised to secure the wings in a position that is rather close to the torso.
Who are the founders?
Kirk serves as the vice president of product development for both Hall of Fame Innovations, LLC and Turbo Trusser. He created the distinctive Kirk Wrench, which is unlike any other wrench on the market in its ability to adjust and fit into even the smallest spaces. The Culinary Institute of America awarded him a diploma. He is currently a coach with Invent Right, a company based in Nevada that instructs inventors on how to effectively market their inventions.
Brian serves as president of Turbo Trusser, LLC. His background includes developing new products and introducing them to the retail market. He has extensive experience in medical sales as well. He has an MBA from Malone University and a business degree from Kent State University.
While Kirk was restoring Brian’s home seven years ago, they became friends. After a few false starts with earlier inventions, Kirk and Brian came up with the Turbo Trusser. They chose to engage with regional companies because they were raised in the Ohio Rust Belt, which historically served as a centre for manufacturing. A sealing machine is used by Brian, Kirk, and Brian’s wife Bre to complete orders from their family business warehouse.
While running this business, Brian and Kirk also maintain their day occupations. Brian stated, “You always want to sell more, but it’s quite good to be able to create that level of sales with very little marketing expertise or funds.” He submitted an online application for the show when the product was first announced earlier in the year. A few months later, when sales reached $50,000, he reapplied. He said the application process was straightforward and mentioned that he responded to a few questions on the internet form. Producers of “Shark Tank” called him in April and requested further details. He asserted that there were no assurances that you would move on during the entire process as they continued to cut it down. Even if you recorded the programme, there was no assurance that your (part) would ever air on television.